There is a three way triangle between text, audience and producer. Does the producer influence the audience or does an audience influence the producer.
In the case of my film, as I decided to make it neiche and artistic, I wanted the audience to be influenced by me and not the other way around for I had a message I wanted to get across.
- Hypodermic Needle Theory
Audiences passively recieve ideology transmitted via a media text
Uses and Gratifications- Blumer and Katz
Audience use media texts for diversion, personal relationships, personal identity and surveillance
-hIERARCHY OF NEEDS, mASLOW
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